Vegan, dermatologically tested & COSMOS certified*
Shampoo
Repair & Protect
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Reduces hair breakage by 41% after just one wash.
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Gentle cleansing & extra care
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Plant-based keratin & organic plum kernel oil
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Vegan & COSMOS ORAGNIC certified*
Available again soon
They complement each other well.
Choose options

Shampoo
-
Reduces hair breakage by 41% after just one wash.
-
Gentle cleansing & extra care
-
Plant-based keratin & organic plum kernel oil
-
Vegan & COSMOS ORAGNIC certified*
Available again soon

Shampoo
-
Reduces hair breakage by 41% after just one wash.
-
Gentle cleansing & extra care
-
Plant-based keratin & organic plum kernel oil
-
Vegan & COSMOS ORAGNIC certified*
Available again soon
- I'll be Hair for YouDoes your hair need extra care? My Repair & Protect Shampoo intensively cares for damaged hair, prone to breakage and split ends, right from the start. It reduces breakage by 41% after just one wash and helps the hair fiber become more resilient.For your extra dose of carePlant-based keratin supports the repair of the hair structure, while organic plum kernel oil provides the hair with essential nutrients. It thoroughly removes grease and build-up without further drying out the hair. If you style or color your hair frequently, have brittle ends, or thick hair, this is the right product for you.
Massage into the scalp, lather, and rinse. I shampoo twice with lukewarm water for the best hair feel, especially if I've massaged my scalp with oil beforehand. Always follow with a conditioner or hair mask.
Pam's tip
Gently pat your hair dry with a towel after showering, do not rub it dry!
| Aqua | Water – solvent for active ingredients |
| Sodium Coco-Sulfate | Surfactant – gently and thoroughly cleanses the hair |
| Glycerin | Plant-based moisturizer – retains moisture |
| Lauryl Glucoside | Plant-based sugar surfactant – mild cleansing |
| Decyl Glucoside | Plant-based sugar surfactant – mild cleansing |
| Cocamidopropyl Betaine | Surfactant – gently and thoroughly cleanses the hair |
| Aloe Barbadensis Leaf Juice Powder | Organic aloe vera – provides moisture and care to the hair |
| Prunus Armeniaca Kernel Oil | Organic apricot kernel oil - leaves hair feeling soft and supple. |
| Prunus Domestica Seed Oil | Organic plum kernel oil - provides the hair with nutrients |
| Avena Strigosa Seed Extract | Oats - nourish the hair |
| Chenopodium Quinoa Seed Extract | Quinoa - leaves hair feeling soft and supple. |
| Lens Esculenta Seed Extract | Lens - nourishes and protects the hair |
| Glyceryl Oleate | Hair oil - leaves hair feeling soft and supple. |
| Coco-glucoside | Plant-based sugar surfactant - mild cleansing |
| Hydrolyzed Cicer Seed Extract | Chickpea – nourishes and protects the hair |
| Tocopherol | Vitamin E - acts as an antioxidant and stabilizes the formulation |
| Lecithin | Emulsifier - enables the formation of finely dispersed mixtures of oil and water |
| Citric Acid | Citric acid - stabilizes and regulates the pH value of the formulation. |
| Sodium Benzoate | Preservative - has an antimicrobial effect and ensures a longer shelf life |
| Cetearyl Alcohol | Plant-based fatty alcohol - consistency-enhancing and conditioning |
| Sodium Chloride | Table salt – gives the formulation a creamy consistency |
| Sodium sulfate | Sodium sulfate - gives the formulation a creamy consistency |
| Sodium hydroxide | Sodium hydroxide – stabilizes and regulates the pH value of the formulation |
| Potassium Sorbate | Preservative - ensures the formulation has a shelf life of 30 months |
| Sodium Cetearyl Sulfate | Surfactant - gently and thoroughly cleanses the hair |
| Hydrogenated Palm Glycerides Citrate | Emulsifier - Enables the formation of finely dispersed mixtures of oil and water |
| Guar Hydroxy-propyltrimonium Chloride | Conditioner - for easier combing and smoothness |
| Ascorbyl Palmitate | Antioxidant - stabilizes active ingredients |
| Guar Hydroxy-propyltrimonium Chloride | A component of natural essential oils - gives the formulation a pleasant fragrance. |
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I believe that healthy eating should be fun and taste absolutely delicious. That's why I develop every product with so much love – from natural, organic ingredients, without any unnecessary additives or empty calories. Instead of artificial ingredients, you'll find:
- Plant-based proteins for your active everyday life
- High-quality fats from natural sources
- Gentle sweetness from dates, coconut blossom sugar or rice syrup – but not an excess of it!
- Well-thought-out, complex recipes - not a 3-ingredient bar.
Maximum performance. As natural as possible.
- With valuable natural ingredients
- Dermatologically tested
- For all hair types
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Philosophy.
With éla Natural Beauty, I want to share my love for natural skincare with you. All our products embody expertise, the power of natural ingredients, and most importantly: performance. Naturalness aside – no compromises are made.

Frequently Asked Questions
The COSMOS standard is a certification for natural and organic cosmetics that unifies several European standards. Its focus includes sustainable raw materials and production methods. Functional or performance-enhancing raw materials can also be used under certain conditions. You can find more information about the various COSMOS certifications here .
This indicates that this product is registered with the Vegan Trademark / The Vegan Society, meaning that no animal-derived ingredients are used in the final product or in its development. You can find more information about The Vegan Society and their Vegan Trademark here .
Dispose of the bottle with the cap in the yellow recycling bag. The plastic of the shampoo bottle (excluding the cap) is also made from at least 95% recycled material. All éla Natural Beauty packaging is recyclable.



