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My most important product for healthy, long-lasting, and naturally shiny hair! Washing without conditioner? Absolutely not.\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eFor soft, shiny lengths\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eThis conditioner nourishes the hair without weighing it down. The formula with natural hyaluronic acid provides moisture, while coconut milk delivers vitamins and proteins for added shine. It improves manageability, smooths the hair, and promotes long-lasting healthy-looking hair – ideal after every wash.\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53085386277191,"sku":"14395","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/ela-conditioner-hydrate-shine_c46679db-7173-4533-8d9c-1cf37bcf2d19.png?v=1777539160"},{"product_id":"ela-natural-beauty-conditioner-repair-protect","title":"éla Natural Beauty Conditioner Repair \u0026amp; Protect","description":"\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eMy love for you is unconditional\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan\u003eIf your hair is craving extra love and care, my Repair \u0026amp; Protect Conditioner is a lifesaver! It provides intensive care without weighing hair down, leaves it feeling slippery even without silicones, and protects it from drying out afterward. Reduces breakage by 83%!\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eIntensive care \u0026amp; repair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eThis conditioner provides rich care for stressed hair and supports the repair of weakened hair fibers. Plant-based keratin helps prevent breakage and split ends, while organic plum kernel oil moisturizes and makes hair smoother and easier to comb. Ideal for color-treated, styled, or generally dry hair – for increased manageability, strength, and natural shine.\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53085427237191,"sku":"14397","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/ela-conditioner-repair-shine-pao.png?v=1782459312"},{"product_id":"ela-natural-beauty-shampoo-hydrate-shine","title":"éla Natural Beauty Shampoo Hydrate \u0026amp; Shine","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eLove is in the Hair \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMy Hydrate \u0026amp; Shine Shampoo gently and thoroughly cleanses your hair, adds shine, provides moisture, and leaves a clean feeling. For a voluminous experience without weighing it down. If you have normal healthy hair or quickly oily roots, this is the right place for you.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp class=\"ewa-rteLine\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eThe perfect balance - no drying out, no weighing down\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eFor me, this shampoo is like a fresh kick for the hair: gentle on your scalp, intensely moisturizing, and perfect if you want light care without weighing it down. Natural hyaluronic acid ensures moisturized lengths, while coconut milk provides your hair with vitamins and proteins – for a noticeably smoother finish. One look in the mirror is enough: more shine, more smoothness, fewer bad hair days.\u003c\/span\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53085432185159,"sku":"14399","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/ela-shampoo-hydrate-shine.png?v=1777539159"},{"product_id":"ela-natural-beauty-shampoo-repair-protect","title":"éla Natural Beauty Shampoo Repair \u0026amp; Protect","description":"\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eI'll be Hair for You\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan\u003eDoes your hair need extra care? My Repair \u0026amp; Protect Shampoo intensively cares for damaged hair, prone to breakage and split ends, right from the start. It reduces breakage by 41% after just one wash and helps the hair fiber become more resilient.\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eFor your extra dose of care\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003ePlant-based keratin supports the repair of the hair structure, while organic plum kernel oil provides the hair with essential nutrients. It thoroughly removes grease and build-up without further drying out the hair. If you style or color your hair frequently, have brittle ends, or thick hair, this is the right product for you.\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53085432447303,"sku":"14400","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/ela-shampoo-repair-shine.png?v=1777539105"},{"product_id":"ela-natural-beauty-haaroel","title":"éla Natural Beauty Hair Oil","description":"\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eBe my Hair-Ologist\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan\u003eTreat your dry and damaged hair to a little spa treatment with my hair oil. Precious oils will make your hair shine, and brittle ends will finally be a thing of the past. Especially for long hair, or for those who aspire to be long, it's your new best friend.\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eRepairs, conditions and adds shine\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eOrganic peach kernel oil provides antioxidant care and adds shine, while organic prickly pear oil delivers long-lasting moisture and strengthens the hair structure. Just a few drops leave your hair feeling softer, smoother, and instantly nourished. Regenerate your hair!\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53085436903751,"sku":"14405","price":12.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/ela-haaroel.png?v=1777539106"},{"product_id":"ela-natural-beauty-trockenshampoo-puder-helles-haar","title":"éla Natural Beauty Dry Shampoo Powder for Light Hair","description":"\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eTime for Shampoo\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eNeed to wash your hair today? Not necessarily. We can postpone it for another 1-3 days with this. My dry shampoo conceals greasy roots and gives you fresh-looking hair in seconds. Made with 100% natural ingredients, it also slows down the re-greasing process and leaves no white residue.\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n \u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eFresh approach \u0026amp; more volume in seconds\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eThe Invisible \u0026amp; Fresh dry shampoo powder absorbs excess oil at the roots, instantly leaving hair looking fresher and healthier. Natural clay acts like blotting paper for oils, while organic tapioca starch adds texture and volume – without leaving any white residue. Ideal for all hair types. 100% natural.\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53085451125063,"sku":"13398","price":8.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/ela-trockenshampoo-puder-helles-haar.png?v=1777539155"},{"product_id":"ela-natural-beauty-trockenshampoo-puder-dunkles-haar","title":"éla Natural Beauty Dry Shampoo Powder for Dark Hair","description":"\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eTime for Shampoo\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eWashing your hair today? Not necessary. We can postpone it for another day or two with this. My dry shampoo conceals greasy roots and gives you fresh-looking hair in seconds. With 100% natural ingredients, it also slows down the re-greasing process and leaves no white residue.\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eFinally, no white cast on dark hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThat's right, no snow effect, even on dark hair! Natural clay acts like blotting paper for oils, while organic tapioca starch adds texture and volume – without leaving any white residue. Ideal for all hair types. 100% natural.\u003c\/span\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53085452960071,"sku":"14402","price":8.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/ela-trockenshampoo-puder-dunkles-haar.png?v=1777539155"},{"product_id":"ela-natural-beauty-volumenpuder","title":"éla Natural Beauty volume powder","description":"\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eA Move in the Root Direction\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eThe instant trick for fuller-looking hair! No more limp, lifeless hair hanging from your head like flat spaghetti. My volumizing powder instantly gives your roots more texture and volume. You can then tease or blow-dry for volume – and the effect will last! You can also use this on day 2 or 3 when the back of your head starts to look flat and needs a boost.\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eTexture \u0026amp; volume at the touch of a button!\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eOrganic tapioca starch absorbs excess oil and provides natural grip, while oat extract adds conditioning. Ideal for backcombing, blow-drying, or refreshing on the second or third day. Suitable for all kinds of voluminous hairstyles.\u003c\/span\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53085459415367,"sku":"14403","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/ela-volumenpuder.png?v=1777539172"},{"product_id":"ela-natural-beauty-babyhaarwachs","title":"éla Natural Beauty baby hair wax","description":"\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eLove, Peace and Hairmony\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eDo your newly grown or broken hairs stand on end? My baby hair wax quickly and effortlessly tames small baby hairs – for a perfect, smooth finish.\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eThe waxy texture is not only suitable for taming flyaways, but also ideal for sleek looks, defined hairstyles, and even shaping eyebrows. A true all-rounder for every styling moment.\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eClean contours \u0026amp; fast hold!\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eThe formula with beeswax and cornstarch provides natural hold, while organic mango butter protects against drying out.\u003c\/span\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003ePerfect for flyaways, sleek styles, tight braids, or your eyebrows. 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Scientifically proven effectiveness: The 15.3% Repair Complex ensures visibly healthier-looking, stronger hair. My goal was also to develop a highly effective hair treatment that not only delivers demonstrably effective results but also meets the highest natural standards with 98% natural ingredients.\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eDeep Repair \u0026amp; Protection\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan\u003eThe 15.3% repair complex strengthens each hair fiber from within, while squalane and organic almond oil moisturize and protect against dryness. Is your hair severely damaged, stressed, or simply lifeless? Here you go: your weekly dose of extra care that truly works. 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Plant-based biopolymers made from cornstarch – not to be confused with synthetic polymers – naturally protect the hair from heat, while plant-based keratins (proteins) and a targeted vitamin complex strengthen the hair from within, provide moisture, and reduce frizz.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e - Silicone-free\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e - For healthy-looking, shiny hair\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e - 99.7% raw materials including water of natural origin according to ISO 16128\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cb\u003eWhy heat protection needs to be rethought\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e Heat has become an indispensable part of our daily styling routine – I'm no exception. Blow-drying, straightening, and curling are all part of my routine – often for years. High-quality styling tools can temporarily smooth the hair cuticle with heat, resulting in a softer feel. However, in the long run, heat remains a stress factor for hair: moisture evaporates from within the hair shaft, proteins weaken, and the hair structure loses stability. Over time, this can lead to breakage, frizz, loss of shine, and a dry, lifeless feeling – even with good-quality tools. 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