{"title":"éla New Products","description":"","products":[{"product_id":"ela-natural-beauty-haarkur","title":"éla Natural Beauty Hair Treatment","description":"\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eIntensive repair moment\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eMy Repair \u0026amp; Protect hair treatment penetrates deep into the hair structure, repairs damaged hair from the inside out and demonstrably strengthens each individual hair fiber – completely without silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cspan\u003eImagine it like a superfood smoothie for your hair: packed with valuable nutrients that penetrate deep into the hair shaft, protecting against future damage, visibly increasing shine, and noticeably boosting strength. Scientifically proven effectiveness: The 15.3% Repair Complex ensures visibly healthier-looking, stronger hair. My goal was also to develop a highly effective hair treatment that not only delivers demonstrably effective results but also meets the highest natural standards with 98% natural ingredients.\u003c\/span\u003e \u003c\/div\u003e\n\n\u003cp class=\"ewa-rteLine\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e \u003cstrong\u003eDeep Repair \u0026amp; Protection\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan\u003eThe 15.3% repair complex strengthens each hair fiber from within, while squalane and organic almond oil moisturize and protect against dryness. Is your hair severely damaged, stressed, or simply lifeless? Here you go: your weekly dose of extra care that truly works. Vegan and silicone-free.\u003c\/span\u003e \u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53085463773511,"sku":"14079","price":11.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/ela-haarkur.png?v=1777539172"},{"product_id":"ela-natural-beauty-hitzeschutzspray","title":"éla Natural Beauty Heat Protection Spray","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eNatural heat protection - Strengthens your hair\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e My éla Protect \u0026amp; Shine heat protectant spray reliably protects your hair from damage caused by hairdryers, straighteners, and curling irons – up to 230°C. Plant-based biopolymers made from cornstarch – not to be confused with synthetic polymers – naturally protect the hair from heat, while plant-based keratins (proteins) and a targeted vitamin complex strengthen the hair from within, provide moisture, and reduce frizz.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e - Silicone-free\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e - For healthy-looking, shiny hair\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e - 99.7% raw materials including water of natural origin according to ISO 16128\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cb\u003eWhy heat protection needs to be rethought\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e Heat has become an indispensable part of our daily styling routine – I'm no exception. Blow-drying, straightening, and curling are all part of my routine – often for years. High-quality styling tools can temporarily smooth the hair cuticle with heat, resulting in a softer feel. However, in the long run, heat remains a stress factor for hair: moisture evaporates from within the hair shaft, proteins weaken, and the hair structure loses stability. Over time, this can lead to breakage, frizz, loss of shine, and a dry, lifeless feeling – even with good-quality tools. That's precisely what we want to avoid.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cb\u003eStudy results\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e In an in-vitro laboratory study with repeated heat cycles up to 230 °C, the plant-based biopolymer of the éla heat protection spray showed less structural impairment than untreated hair and at least 50% less hair damage compared to the control.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e Under the tested conditions, it also exhibited a more stable hair structure than the synthetic polymers tested in this study.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e The results apply exclusively to these laboratory conditions. The study was conducted by SGS proderm, independently audited according to ISO 9001 (statistically significant, p \u0026lt; 0.001).\u003c\/p\u003e","brand":"Naturally Pam","offers":[{"title":"Default Title","offer_id":53190469845319,"sku":"14080","price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/8073\/1719\/files\/hitzeschutzspray-freisteller.png?v=1777539172"}],"url":"https:\/\/www.naturally-pam.de\/en\/collections\/ela-neuheiten.oembed","provider":"Naturally Pam","version":"1.0","type":"link"}